Business results begin with strategic insights
Has your growth stalled?
Challenges scaling incremental customers?
Sedna helps your business grow more than its fair share
Strategic Business Planning
Develop your growth plan to deliver disruptive results. We can help you tell your story and business model in a succinct way to get alignment to your strategic vision or help secure your Series A, B, or C funding. We have successfully pitched to boards, angels, family offices, VCs, PE firms, and strategic buyers. If you need an interim or fractional CMO for your business, let’s talk.
New Product Development
We lead research & brainstorming to understand the key insights, the motivating factors that drive product need and adoption. Our experience spans B2C and B2B, consumer CPG, durables, technology, services, healthcare, SaaS. If you need new product roadmap pillars, ideas, or facilitation, we are here.
Corporate & Marketing Strategy
Our team has extensive experience in the C-Suite leading Marketing, Strategy, and Innovation for public companies and start-ups. We work with executive leadership teams to develop objectives, measurable goals, strategies, and short-term metrics. If you need a strategic mind and new frameworks to help your team drive growth and financial results, our proven approach can help.
Brand Positioning
We have created and launched successful new brands and extended existing brands to target new users, new needs, or new occasions. Understanding the WHO target, WHAT brand equity, and HOW to bring that to life is our proven model. Positioning and storytelling is our passion. If you need help identifying the most profitable segments, lifetime value, or creating and launching new brands, contact us today.
Testimonials for Elizabeth Jackson from CEOs she worked for
Elizabeth did an outstanding job and I could not recommend her more highly.
Martin Kitz van Heyningen,
Founder / Former CEO KVH
Elizabeth is an excellent communicator, methodical strategic thinker, and agile executor. I highly recommend her and would hire her again in a heartbeat.
Jonathan Opdyke, Founder / CEO HookLogic (acquired by Criteo)
Elizabeth is one of the most talented and versatile marketers I’ve had the pleasure to work with
Ron Sidman, CEO The First Years (acquired by RC2, now TOMY)
Elizabeth has a unique ability not only to create strategic plans but more importantly help to get all disciplines and all levels within the organization to focus on the implementation phase.
Ken Mitchell, SVP Marketing, Dorel Juvenile Group
Contact us to start your growth acceleration today.
What specific business results can I expect from working with The Sedna Group?
The Sedna Group delivers measurable growth by aligning your strategic vision with actionable marketing and operational goals. Clients typically see results in the form of successful capital raises (Series A, Series B, Series C), improved market positioning and brand health metrics, increased household penetration and consumer base, and the development of high-impact product roadmaps that drive long-term revenue.
What industries does The Sedna Group specialize in
We have extensive experience across B2C, DTC, B2B, SaaS sectors, including Consumer Packaged Goods (CPG), technology, SaaS, healthcare, durable goods, food and beverage, QSR, juvenile products, skincare, beauty, cosmetics, apparel, media, entertainment. We help brands grow with Gen Alpha, Gen Z, Millennials, Boomers, Gen X, Hispanic consumers, multicultural consumers, and any lifestyle or lifestage segment. Our frameworks are designed to be adaptable to any industry looking for disruptive growth or innovation.
How does a strategic growth advisor differ from a traditional marketing agency?
Unlike agencies that focus on execution (ads/social media), we act as strategic partners focused on the “why” and “how” of your business model. We help define the roadmap, secure funding, and build the frameworks that internal teams then execute for sustainable success. We also are small without overhead (but with best in class experience), so we deliver more value for your investment.
When is the right time to hire a fractional CMO or growth consultant?
The ideal time is during key inflection points: when you are preparing for a funding round, launching a new product, or when your current growth has plateaued and requires C-Suite level expertise without the full-time overhead. We also fill in for a recent vacancy, when resources are stretched too thin for a period of time to flex, or during maternity/family leave.
Can The Sedna Group help with investor pitch decks and VC alignment?
Yes. We specialize in distilling complex business models into succinct stories that align with the expectations of VCs, PE firms, and Angel Investors. We have a proven track record of helping startups secure Series A, B, and C funding, as well as Fortune 100 and public and private companies.