Strategic Business Planning
Accelerate growth. Secure funding. Build a GTM strategy. We develop business plans that deliver results. We are experts in telling your brand story and strengthening your business model to drive growth and secure your funding. Experience and connections with boards, angels, family offices, VCs, PE firms, and strategic buyers.
Example strategy planning services provided
> Strategic plan development
> Growth audit for immediate impact
> Profit mapping action plan
> Acquisition & growth strategies
> CIM creation for investment pitches
New Product Development
Identify your brand’s whitespace. Understand the underlying insight that will disrupt the market, create a new category, and drive growth. We lead research, voice of customer deep dives, & strategic brainstorming to identify those motivating factors that drive product / market fit and accelerates adoption. Our experience spans B2C, B2B, CPG, Durables, Retail, Technology, AdTech, HealthTech, SaaS, AI.
Example new product services provided
> Innovation pillar framework
> Insight-based concept development
> Facilitating creative brainstorming
> Innovation process optimization
> Market research & voice of the customer
Brand Positioning
Strengthen your value proposition and point of difference. We create and launch successful new brands and products that target new users, new needs, or new occasions. Understanding the WHO target, WHAT brand equity, and HOW to bring that to life and drive lifetime value is our proven model.
Example brand positioning provided
> Brand equity & identity creation
> Market segmentation (WHO) tied to the brand equity insights (WHAT)
> Key differentiation analysis & optimization
> New brands, existing brand, and line extensions
Corporate & Marketing Strategy
Create alignment with on growth drivers and priorities with the executive team. We develop and facilitate corporate strategy, innovation, and marketing plans for public companies and start-ups. Focus is on objectives, measurable goals, strategies, and short-term metrics to turn ideas into results.
Example strategy services provided
> Corporate strategy development
> Objectives, goals, strategies, metrics development with dashboards
> Growth strategies in ecosystem, organic, and acquisition
> Facilitating strategy sessions
Send us a note about your business need, and we can help identify the right solution & scope to deliver results.
The Sedna Group Team Has Experience Delivering These Results:
Insight-based concept &
new brand creation
- Challenge: Campbell Soup wanted to create new products for underdeveloped target segments to drive topline sales growth.
- Results: Developed innovative products with $45M value (qualified by BASES & B-Scan Test markets)
The Campbell Soup Company
Insight-based concepts &
new product roadmap
- Challenge: Define consumer insight-based structure for new product strategy
- Results: Developed proprietary global hierarchy of needs with multi-functional team. Leveraged throughout company for future innovation.
Proctor & Gamble
M&A strategy for
new market entry
- Challenge: Enter baby wipes market delivering cost/value issues.
- Results: Acquired Scott Baby Wipes, developed assumptions for financial model, was one of P&G’s most successful acquisitions ever.
Pampers
Brand relaunch & new business growth (and exit)
- Challenge: Accelerate growth for HookLogic, the ad tech performance marketing start-up, and drive valuation
- Results: Relaunched brand as leader in the ecosystem, digital transformation, developed new website & led gen strategy, tripled revenue, successful exitCto Criteo.
HookLogic, a Criteo Company
Brand positioning &
go to market strategy
- Challenge: Drive Oral B’s global oral care refill consumption through packaging & advertising
- Results: Developed benefit-based packaging architecture. Revamped packaging structure for global consistency & efficiency. Launched comms campaign.
Oral B
Segmentation &
innovation
- Challenge: Understand core cowboy segments and unmet needs to help reverse business declines.
- Results: Led ethnographic research, insight development, and innovation brainstorming for new product funnel. Drove business turnaround.
VF Corporation
Corporate strategy and mergers & acquisitions
- Challenge: Develop a market entry strategy and identify the highest potential target acquisition for Dorel company
- Results: Conducted competitive analysis. Developed comprehensive strategic platform and recommended top acquisition targets. Presented to Board of Directors.
Dorel Juvenile Group
Repositioned existing brand & developed line extensions
- Challenge: Address the “leaky bucket” issue that Max Factor cosmetics promotions did not cover the loss of the base business
- Results: Relaunched color business with updated palette, new marketing campaigns, and new promotions that delivered incremental growth
Max Factor
New product concept development & brainstorming
- Challenge: Accelerate Dunkin’ Brands focus on innovation and new products
- Results: Facilitated large cross-functional brainstorms. Developed new product concept platforms. Developed 50 concepts with supporting graphics for quantitative consumer research.
Dunkin Donuts
Your time is valuable. Let’s have a quick chat to see how we can help you grow more than your fair share.
How do you help companies achieve growth and disruptive results?
Disruptive results come from identifying untapped market needs and repositioning your business to solve them uniquely. We use strategic insights to challenge your current business model and find high-leverage opportunities for rapid scaling. The approach includes fine-tuning what business you are in, your key point of difference in the competitive landscape, who is most interested in your value proposition (incremental growth) and how to reach them, how to optimize your brand to be culturally relevant and maximize lifetime value, and how to go to market strategically to execute against the strategy.
What is your process for identifying and validating new product opportunities?
Our process is rooted in consumer insights. We lead research and brainstorming to understand the “motivating factors” that drive adoption, ensuring that every new product on your roadmap solves a genuine customer pain point before launch. From qualitative ethnography and observation to quant A&U studies, we help discover the whitespace from homemade solutions, workarounds, extra steps, and dissatisfactions that go beyond online reviews. This is where true whitespace innovation happens.