Strategic Business Planning
Develop a business plan to deliver value and growth. We have pitched to boards, angels, family offices, VCs, PE firms, and strategic buyers. We know how to tell your story and business model in a succinct way to get alignment to your strategic vision or help secure your Series A, B, or C funding. If you need an interim or fractional CMO to set your growth plan that delivers results, we can also be that resource for you.
Example strategy planning services provided
> Strategic plan development
> Growth audit to drive your business
> Profit mapping to objectives
> Acquisition & growth strategies
> CIM creation for investment pitches
New Product Development
We lead research & Brainstorming to understand the key insights and the motivating factors that drive products’ needs and adoption.
Our experience spans B2C and B2B, consumer CPG, Durables, technology, services, healthcare, and SaaS. If you need new product roadmap pillars, ideas, or facilitation, we are here for you.
Example new product services provided
> Innovation pillar framework
> Insight-based concept development
> Facilitating creative brainstorming
> Innovation process optimization
> Market research & voice of the customer
Brand Positioning
We have created and launched successful new brands and extended existing brands to target new users, new needs, or new occasions. Understanding the WHO target, WHAT brand equity, and HOW to bring that to life is our proven model. If you need help identifying the most profitable segments, lifetime value, or creating and launching new brands, we can help.
Example brand positioning provided
> Brand equity & identity creation
> Market segmentation (WHO) tied to the brand equity insights (WHAT)
> Key differentiation analysis & optimization
> New brands, existing brand, and line extensions
Corporate & Marketing Strategy
Our team has extensive experience as CMO driving strategy, innovation, and marketing for public companies and start-ups. We work with executive leadership teams to develop objectives, measurable goals, strategies, and short-term metrics. If you need a strategic mind to help drive growth and financial results, our proven approach can help
Example strategy services provided
> Corporate strategy development
> Objectives, goals, strategies, metrics development with dashboards
> Growth strategies in ecosystem, organic, and acquisition
> Facilitating strategy sessions
Please send us a note about your business need, and we can help identify the right solution & scope to deliver results.
The Sedna Group Team Has Experience Delivering These Results:
Insight-based concept &
new brand creation
- Challenge: Campbell Soup wanted to create new products for underdeveloped target segments to drive topline sales growth.
- Results: Developed innovative products with $45M value (qualified by BASES & B-Scan Test markets)
The Campbell Soup Company
Insight-based concepts &
new product roadmap
- Challenge: Define consumer insight-based structure for new product strategy
- Results: Developed proprietary global hierarchy of needs with multi-functional team. Leveraged throughout company for future innovation.
Proctor & Gamble
M&A strategy for
new market entry
- Challenge: Enter baby wipes market delivering cost/value issues.
- Results: Acquired Scott Baby Wipes, developed assumptions for financial model, was one of P&G’s most successful acquisitions ever.
Pampers
Brand relaunch & new business growth (and exit)
- Challenge: Accelerate growth for HookLogic, the ad tech performance marketing start-up, and drive valuation
- Results: Relaunched brand as leader in the ecosystem, digital transformation, developed new website & led gen strategy, tripled revenue, successful exitCto Criteo.
HookLogic, a Criteo Company
Brand positioning &
go to market strategy
- Challenge: Drive Oral B’s global oral care refill consumption through packaging & advertising
- Results: Developed benefit-based packaging architecture. Revamped packaging structure for global consistency & efficiency. Launched comms campaign.
Oral B
Segmentation &
innovation
- Challenge: Understand core cowboy segments and unmet needs to help reverse business declines.
- Results: Led ethnographic research, insight development, and innovation brainstorming for new product funnel. Drove business turnaround.
VF Corporation
Corporate strategy and mergers & acquisitions
- Challenge: Develop a market entry strategy and identify the highest potential target acquisition for Dorel company
- Results: Conducted competitive analysis. Developed comprehensive strategic platform and recommended top acquisition targets. Presented to Board of Directors.
Dorel Juvenile Group
Repositioned existing brand & developed line extensions
- Challenge: Address the “leaky bucket” issue that Max Factor cosmetics promotions did not cover the loss of the base business
- Results: Relaunched color business with updated palette, new marketing campaigns, and new promotions that delivered incremental growth
Max Factor
New product concept development & brainstorming
- Challenge: Accelerate Dunkin’ Brands focus on innovation and new products
- Results: Facilitated large cross-functional brainstorms. Developed new product concept platforms. Developed 50 concepts with supporting graphics for quantitative consumer research.
Dunkin Donuts